In April 2024, we shot the Grizzly Games. What are the Grizzly Games? Well, our client, Grizzly Smokeless Tobacco, wanted to showcase a fun alternative to the 2024 Paris Olympics on their social media feeds. To do this, we were tasked with coming up with six different events for these six regular “Grizzly guys” to compete in. We came up with events that focused on things that we thought normal guys who use the brand would be good at doing. With some fun twists, of course. To make it really feel like the Olympics, we hired two actors to play broadcasters for the entire duration of the games. My role included writing copy for the broadcasters, and coming up with ideas for the events and production.
Please enjoy these ridiculous videos we made. (You will have to be logged into your IG account to view these online since the account is age-restricted to 21+.)